Our brand

CPSBC launched its new brand in April 2023 after a research process that began in 2021. As part of the rebranding, CPSBC replaced its crest, a distinctly colonial symbol, with a new logo and brand identity. 

The transition

In April 2023, CPSBC developed a new visual identity that reflects equality, inclusivity and progress.

The crest (from 1886)

CPSBC has historically used the crest shown below. However, in 2021 CPSBC concluded it needed a new primary identity that did not have a distinctly colonial connotation. While the crest remains an indicator of a connection to CPSBC, it is no longer the primary identifier used by CPSBC with the public. 

 

College crest
Current logo (from 2023)
College of Physicians and Surgeons of BC logo

More than just a logo

The spirit of the brand guides the actions of employees, board and committee members as they engage with licensees and the public they serve. Through the lens of the new brand, CPSBC continues to fulfill its mandate by ensuring:

  • physicians and surgeons are fit and competent to practise medicine;
  • its regulatory processes are just, fair and equitable to all people; and
  • the daily actions and behaviours of all employees, board and committee members exemplify CPSBC’s commitment to diversity, and cultural safety and humility.
Arrow transition into the College logo with words

Multi-year process

The rebranding was a multi-year process that began in 2021. It involved gathering input from the public, licensees and partner organizations.

  • 1,055 members of the public
  • 2,198 licensees
  • 14 partner organizations

Feedback from these groups informed the work that went into the development of the new brand and visual identity.

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