British Columbia’s 23 health regulators have collaborated on the development of an awareness campaign to deliver an important public message about the role of professional self-regulation. The campaign is designed to raise the public’s awareness about which health professions are regulated, why it is important to check the credentials and ensure that the health professional they choose to see is regulated, and inform them what can be done if they have concerns about the care they receive.
The campaign will launch on September 16, 2013; the first phase will run for 12 months. Elements of the campaign include transit shelter ads, articles and ads in community papers, television closed-captioning messages, and the launch of a new website (live on September 16 at www.bchealthregulators.ca). Materials will be delivered in English, French, Spanish, Cantonese/Mandarin, Punjabi, Korean, Vietnamese, Tagalog, and Farsi.